According to Simmons Market Research, 72% of Christian radio
listeners prefer to buy from a business that advertises on their
radio station. And 62% say that they would “shop more at a known
business if it advertised on Christian radio.” The interesting
thing is that these statistics are not just a snapshot in time
from a fluke survey. These same loyalty factors have held up
well for the last two and a half decades.
Our target market is young adults and college students, those
between the ages of 18 to 35.
American demographic is currently spending more than $50 Billion
per year, with full-time students personally spending an average
of $6,508 and part-time students personally spending an average
of $5,983 annually. Although spending slightly less overall,
part-time students spend proportionately more on discretionary
items ($3,469 annually) than full-time students ($1,822 annually).